The cooperative was founded in April 1999 by sixteen (16) founding members with the aim of offering the best and most competitive prices in the market of Pieria. Over the course of its development, it increased its partnerships with other local stores. Today, it has the largest network of collaborating stores, consisting of forty (40) retail stores in Pieria, and has expanded its customer base internationally. Goals set to be implemented in the near future include the creation of a wholesale e-shop to further increase its turnover.